General information, not tax, legal or investment advice. Option examples use quotes observed on October 19, 2026 and are historical observations, not current prices.

You have been watching Enbridge for months. It is a business you understand and would happily own, but you think it is a few dollars too expensive. So you do what disciplined investors do: you decide on a price and place a limit order to buy below the market.

Then someone suggests a smarter way. Instead of waiting with a limit order, sell a cash-secured put at that same price and collect a premium while you wait. It sounds like getting paid for patience.

The honest question is not whether selling options generates cash. It does. The question is whether selling options in Canada improves the outcome compared with the limit order you were going to place anyway, or whether it simply swaps one set of risks for another.

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