Merida real estate has become the quiet contrarian trade of the Mexican property market. While Canadian money chased beachfront condos up the Caribbean coast, a colonial capital 300 kilometres inland was compounding at 8 to 12 percent a year without the boom-and-bust drama. No cruise ships. No sargassum. No presale towers marketed at Toronto investor seminars.
I have spent the last several months working through the Mexican coast for this site. Cancun’s shadow, Playa’s presale machine, Tulum’s regulatory mess, Puerto Vallarta’s mature expat economy. Merida real estate is the last major market I wanted to cover, and it behaves least like the others.
That is exactly why it deserves a hard look — and exactly why the marketing around it needs a filter.
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